Jun 29, 2022
In General Discussion
After the mission, here is the company overview . This is the section of your Facebook page where you can explain who you are and what you have to offer. Don't over-promote here, just explain how your products will solve your target customer's problems. Also add your website URL to make it easier for your audience to click through to your webpage. Facebook Settings With the Shopping theme template, Facebook gives your business a place where you can showcase your products . You don't have to list all of your eCommerce website's products here, although it's a good idea to list your top products. You can also insert the product URL here so that people can click on the product link. Facebook Settings - 1 Next, we have the Contact Information section . Here you can provide your visitors with your phone and customer support number, as well as an email address company logo design where customers can contact you. Last, but not least, on your Facebook page about section is your story . This is where you can share more information about how you started your e-commerce business and how your team has grown so far. You should not present your products and offers here. You need to sound as human as possible, and you want your story to resonate with your target audience. Facebook story Facebook also gives you the option to customize your CTA button with the Shopping theme. The main choice is "Buy Now", but you can also customize it further. Then you have the visual aspects of the page. Make sure your profile picture matches your company logo. Do not experiment here. If you really want your e-commerce business to stand out on Facebook, use a Facebook cover video that reflects your brand and image. Facebook add video cover The cover video is the biggest visual element people will see when they visit your Facebook fan page. Here's what Facebook said when they announced the feature in April 2017: "By making the cover video available, we want to help you create more engaging interactions and generate a richer experience for your audience by allowing you to showcase your creative content in one of the most important spaces: the cover of your page - Facebook." Before you jump on the Facebook cover video bandwagon, let's take a look at what Facebook needs to successfully upload a cover video for your Page: Facebook cover video dimensions should be at least 820 x 462 pixels. Cover videos should be between 20 and 90 seconds long and can be looped as desired. Must be MP4.